PRODUCT MARKETING
Leave nothing to chance for the launch of your digital innovation!
The product marketing agency that propels your products and services.
Our product marketing team helps you through each crucial stage of product commercialization. In complete continuity and cross-functionality with product development work, you can rely on our diverse skills for your outsourced CMO missions to define a strategy and coordinate its execution: Brand Strategy, Go-To-Market Marketing Plan, Content Marketing & SEO, SEA.
THE AGENCY’S EXPERTISE
— in Product Marketing
Our team of product marketing experts possesses a comprehensive range of skills necessary to ensure the success of your product.
Product marketing plays a crucial role in the success of any digital product, whether it's a mobile application, website, or software. It goes far beyond mere promotion and sales; it's a strategic approach aimed at understanding target audience needs, positioning the product competitively, and guiding its development effectively.
Brand strategy
We work with you to define your long-term vision, capitalizing on your offerings and values, while precisely targeting your audience. This approach results in a distinctive and attractive brand identity, strengthening your competitive position and capturing the interest of your target audience.
Go-to-market strategy
We ensure the successful launch of your product on the market by defining clear objectives, appropriate investments and a precise timeline. Together, we draw up a multi-channel plan, identify the conditions for success, define your brand's distribution strategy, the actions to be taken on each channel, and the tools to be interconnected. At your side, we design a plan that can be directly activated to guarantee your success.
SEO & Inbound marketing
Our teams carry out full SEO audits to obtain a complete mapping of your site. Thanks to a meticulous selection of keywords to be deployed and a customized strategy, we design content with an inbound marketing approach, enabling you to attract qualified leads and develop your reputation. We back up this approach with targeted netlinking, while closely monitoring traffic.
App Store Optimization (ASO)
By optimizing keywords, title, description and visuals, we improve the visibility of your mobile app, resulting in more downloads and active users. By positioning your app at the top of search results in the App Store and Google Play, we guarantee lasting market success.
Multi-channel communication strategy
For your B2B and/or B2C activities, our teams deploy their expertise to establish online and offline communication strategies. We identify the most effective levers, devise innovative approaches, and combine them effectively to maximize your ROI.
Tracking & analytics
Our expertise extends to tracking, analyzing and measuring interactions on your mobile apps, web platforms and social networks. We develop customized dashboards, examine engagement and click-through rates, and select the essential metrics for a data-driven strategy, while strictly adhering to RGPD standards. In this way, we optimize your conversion rate and conversion tunnel in a targeted way.
Brand strategy
We work with you to define your long-term vision, capitalizing on your offerings and values, while precisely targeting your audience. This approach results in a distinctive and attractive brand identity, strengthening your competitive position and capturing the interest of your target audience.
Go-to-market strategy
We ensure the successful launch of your product on the market by defining clear objectives, appropriate investments and a precise timeline. Together, we draw up a multi-channel plan, identify the conditions for success, define your brand's distribution strategy, the actions to be taken on each channel, and the tools to be interconnected. At your side, we design a plan that can be directly activated to guarantee your success.
SEO & Inbound marketing
Our teams carry out full SEO audits to obtain a complete mapping of your site. Thanks to a meticulous selection of keywords to be deployed and a customized strategy, we design content with an inbound marketing approach, enabling you to attract qualified leads and develop your reputation. We back up this approach with targeted netlinking, while closely monitoring traffic.
App Store Optimization (ASO)
By optimizing keywords, title, description and visuals, we improve the visibility of your mobile app, resulting in more downloads and active users. By positioning your app at the top of search results in the App Store and Google Play, we guarantee lasting market success.
Multi-channel communication strategy
For your B2B and/or B2C activities, our teams deploy their expertise to establish online and offline communication strategies. We identify the most effective levers, devise innovative approaches, and combine them effectively to maximize your ROI.
Tracking & analytics
Our expertise extends to tracking, analyzing and measuring interactions on your mobile apps, web platforms and social networks. We develop customized dashboards, examine engagement and click-through rates, and select the essential metrics for a data-driven strategy, while strictly adhering to RGPD standards. In this way, we optimize your conversion rate and conversion tunnel in a targeted way.
AT THE CORE OF YOUR SUCCESS
— PRODUCT MARKETING
Product marketing is a crucial point for digital products as it ensures a perfect fit between the product and the market. It shares many methods and techniques with traditional marketing, both B2B and B2C. However, it presents certain specificities related to the fact that the product is digital.
BeTomorrow brings unique expertise, particularly in:
Product-led growth is a strategy that emphasizes user experience and product value to drive organic growth. By adopting this approach, we maximize customer engagement and foster long-term loyalty.
Sales enablement tools are essential for equipping your sales team with the resources and information they need to successfully promote the product. From creating sales materials to training teams, we ensure that your sales force has everything they need to convert prospects into customers.
Innovative engagement mechanisms. Beyond traditional communication and distribution tools, both offline and online (press, events, social media, print, email...), BeTomorrow offers and develops innovative mechanisms through its technical development and data skills (video games, human-machine interfaces, 3D, motion design...).
ANAÏS PARENTEAU
Head of Marketing
With the digitization of services and products, Product Marketing and Product-Led Growth are becoming increasingly important in organizations. We provide them with education and efficiency to achieve their goals and evolve their practices.
OUR VISION
— of product marketing
Agile Marketing
BeTomorrow's product marketing agency's support process is designed to be agile and collaborative, integrating the development team, designers, and product managers. We prioritize short cycles that allow us to gather market/customer feedback as quickly as possible and test several options. The main focus is on user behaviours.
Start: Gather or define all necessary information to build the strategic plan: Objectives, KPIs, targets (ICP / Persona), competitors, pricing, schedules, stakeholders, product features concerned, brand elements, project organization.
Strat & Plan: Co-create a comprehensive strategy integrating positioning proposals, messaging, tools. Detail everything in a plan with a list of materials to produce, schedule, target budget, and associated responsibilities.
Prod & Launch: Produce the expected elements for the launch, within budget and deadlines. Coordinate the execution of campaigns/actions. Measure and regularly share the results of actions to refine/adjust them.
3 Levels of Support
To meet your specific needs, we offer a range of comprehensive service packages tailored to the maturity level of your product. Each package is customized to suit your requirements.
BUILD
The Build package corresponds to the initial "Love" stage, during which the product meets its assumed targets, tells its story, and tests its initial product hypotheses. Market research, identification of core values, essential branding work to support the product, messaging, optimization of app stores, and monitoring of initial customer feedback, as well as the production of key elements such as the website and initial social media communications, are included.
This package is often integrated into our "START" offerings dedicated to startups and new product launches.
ACTIVATE
The Activate package is tailored to the second "Money" stage, which deepens the approach with a Go-To-Market plan, confirming the relevance of the pricing strategy and strengthening relationships with initial customers. We work on the coherence of customer engagement channels, focusing on retention. The definition of KPIs to track and their accompanying dashboards expand (Tracking kit). Communication kits broaden, integrating more SEO-oriented content (Launch Kit).
This package is generally linked to our "SCALE" offer
ACCELERATE
The Accelerate package corresponds to a "growth" stage where the product has confirmed its market fit and is now seeking to scale up more robustly. Communication tools diversify and improve, and there's a need for automation and integration of new tools (multichannel engagement, reporting). We provide training for your recruited teams.
This level of deliverables is usually linked to our offer AXLR.
YOUR TEAM— OF EXPERTS
More than 20 product managers incorporate product marketing into their key competencies, with specializations such as user testing, gamification, etc. They are supported by a team of 5 experts in brand strategy, digital marketing, content marketing, branding, and data analytics, along with a network of partners. Since its inception, BeTomorrow has been supporting major players in their digital innovations from development to market launch.
ALBRECHT ANDRZEJEWSKI
Product Manager
When it comes to selecting a MarTech tool that will be used daily by your teams for several years, we don't take the decision lightly. The choice is vast and testing can be tedious. We always start with your business objectives, collaboration methods, and constraints to advise you on the best options.
OUR TOOLS— OF THE MOMENT
To successfully execute our product marketing mission, we rely on a wide range of tools that depend on the project's maturity level and your technical stack. These tools include marketing automation, CRM, DAM (Digital Asset Management), multichannel customer engagement and support tools, behavioral analysis, data management, ASO (App Store Optimization), attribution and conversion tracking, customer satisfaction measurement, customer experience analysis, user feedback collection, and many others!
THEY HAVE— TRUSTED US
Marketing Director
Keolis Bordeaux
President
Movivolt
Co-founder, CEO and CTO
I-Percut