A green mobility solution for professionals
EXPERTISES
Co-created by Groupe Caisse des Dépôts and La Poste, Movivolt provides expert advice to support the energy transition of SMEs, retailers, craftsmen, local authorities and associations, through long-term leasing of 100% electric vehicles (mainly commercial vehicles).
BeTomorrow advised Movivolt on its digital-native approach to creating a fluid, personalized user experience and setting itself apart from other players in the market.
Following a comprehensive audit and discussions with the Movivolt team, BeTomorrow developed a customized digital go-to-market strategy, created a brand identity for the web and mobile platforms, implemented a data-driven approach, developed a responsive e-commerce site and designed a mobile application to support customers throughout their contract.
CHALLENGES
Marketing
BeTomorrow's teams designed and deployed a bespoke digital go-to-market strategy, integrating a data-driven approach that included defining key performance indicators, writing branding plans, advising on tools and creating dashboards. A comprehensive marketing strategy was put in place to attract qualified prospects over the medium and long term, including SEO, copywriting and conversion rate optimization (CRO).
MARC ALLAIRE
Head of Consulting
Ecological issues are at the heart of BeTomorrow's collective concerns. Our close collaboration with Movivolt's teams and the tests carried out with a wide range of users have enabled us to deliver a package of which we are proud, and which will undoubtedly encourage drivers to make gentler mobility choices.
Our Client
Movivolt offers a range of 100% electric vehicles on long-term leasing (LLD) for professionals. The company offers fleet management software for companies with more than 30 vehicles. Movivolt has a team of 20 people and delivers its vehicles anywhere in France, to the car dealership of the customer's choice, or to the customer's home or workplace.
EMMANUEL BONNAUD
Movivolt's President
BeTomorrow assimilated very quickly the issues of the mobility world to propose relevant, pragmatic and actionable recommendations. Always a source of new ideas, BeTomorrow provides us with a mastery of digital issues that enables us to deliver a service that stands out from our competitors.
