PRODUCT MANAGEMENT
Reveal your digital product's full potential
The know-how of an expert product management agency
Specialized in product management, we support companies in the development and structuring of their most ambitious projects. Find out how our product management expertise can become the driving force behind your growth.
THE AGENCY’S EXPERTISE
— In product management
Our agency stands out for its integrated service offering, designed to comprehensively meet the needs of each phase in your product's life cycle. This systematic approach ensures complete coverage of the issues essential to the success of your projects, from ideation to ongoing optimization.
Operations
Each project is unique and requires a tailor-made approach. Our Product Operations know-how enables us to adapt our methodology and tools (design thinking, lean startup) to each specific case. We maximize value at every iteration phase, promoting transparent communication and ensuring user-centered data collection. This approach enables us to meet the challenges of each project with confidence.
Gamification
We accelerate the achievement of your objectives, such as retention and engagement, by drawing on the most powerful mechanics of gamification. In particular, we draw on Yu-Kai Chou's Octalyse framework to structure our approach, segmenting player typologies and then identifying the motivating factors most relevant to their profile.
Monetization
The business model for your product needs to be well thought out from the outset. Freemium, advertising, paid download: which to choose? With over 400 successfully completed projects for companies in a wide range of sectors, our team has the in-depth expertise to guide you towards the ideal monetization model.
Product Analytics
A data-driven approach is crucial to optimizing your products in line with user expectations. Our product specialists excel at analysis, using a range of tools to collect and interpret relevant data. We adapt to the stage of the user journey, the maturity of the product and your specific objectives to ensure optimal performance.
Exploitation/Optimization
It's tempting to stay in your comfort zone when something has been working well for a long time. But to improve your operations and your bottom line, you need to embrace change and be part of a continuous improvement process. Do you aspire to take your product to the next level, reach new heights and take on new challenges? We're here to support you!
Product-led Growth
Product-led Growth (PLG) is a strategy focused on using the product itself to acquire, activate and retain customers. It aims to create an intuitive, user-friendly and high-value product. At BeTomorrow, we use PLG to unify all your teams (Marketing, Sales, Customer success, Engineering, Design...) with the common goal of delivering an exceptional user experience.
Operations
Each project is unique and requires a tailor-made approach. Our Product Operations know-how enables us to adapt our methodology and tools (design thinking, lean startup) to each specific case. We maximize value at every iteration phase, promoting transparent communication and ensuring user-centered data collection. This approach enables us to meet the challenges of each project with confidence.
Gamification
We accelerate the achievement of your objectives, such as retention and engagement, by drawing on the most powerful mechanics of gamification. In particular, we draw on Yu-Kai Chou's Octalyse framework to structure our approach, segmenting player typologies and then identifying the motivating factors most relevant to their profile.
Monetization
The business model for your product needs to be well thought out from the outset. Freemium, advertising, paid download: which to choose? With over 400 successfully completed projects for companies in a wide range of sectors, our team has the in-depth expertise to guide you towards the ideal monetization model.
Product Analytics
A data-driven approach is crucial to optimizing your products in line with user expectations. Our product specialists excel at analysis, using a range of tools to collect and interpret relevant data. We adapt to the stage of the user journey, the maturity of the product and your specific objectives to ensure optimal performance.
Exploitation/Optimization
It's tempting to stay in your comfort zone when something has been working well for a long time. But to improve your operations and your bottom line, you need to embrace change and be part of a continuous improvement process. Do you aspire to take your product to the next level, reach new heights and take on new challenges? We're here to support you!
Product-led Growth
Product-led Growth (PLG) is a strategy focused on using the product itself to acquire, activate and retain customers. It aims to create an intuitive, user-friendly and high-value product. At BeTomorrow, we use PLG to unify all your teams (Marketing, Sales, Customer success, Engineering, Design...) with the common goal of delivering an exceptional user experience.
PRODUCT MANAGEMENT - AT THE HEART OF YOUR STRATEGY
—undefined
Product management is essential for any company wishing to innovate and remain competitive. At BeTomorrow, we see product management as the link between corporate strategy and the end customer, ensuring that the product meets market needs while being aligned with corporate objectives. As a holistic process, product management encompasses product design, development and management, with the ultimate aim of meeting user needs while achieving business objectives.
In contrast to the more execution-oriented role of the Product Owner, the Product Manager is responsible for defining the product's overall vision, guiding its strategy and ensuring its success in the marketplace. Companies face several major challenges in this area, including fragmented teams, shifting priorities and intensifying competition.
CHARLES-EDOUARD RAY
Head of Product
Product management is an adventure fraught with strategic choices, aimed at shaping a product that is not only viable, but also desired, profitable and massively adopted. The support of an expert product management agency is therefore vital to propel a company towards excellence and optimize its performance over the long term.
OUR VISION
— Of product management
Analysis and strategy
Our approach begins with an in-depth exploration of your specific requirements, the competitive landscape and your users' expectations. By immersing ourselves in the understanding of your market and its emerging trends, we are able to define precise and relevant strategies. This meticulous analysis enables us to lay the solid foundations needed to design products that fully meet the needs of your target audience, while remaining aligned with your business objectives.
Design and development
This process is characterized by the creation of prototypes, followed by agile development and user testing. This approach guarantees the quality and relevance of the products designed to meet market expectations. We are committed to delivering innovative, high-performance solutions that are constantly evolving to meet the changing needs of your users.
Launch and optimization
Our commitment extends well beyond the initial launch! We work with you to optimize the product post-launch through ongoing analysis of user feedback. Our priority is to ensure an exceptional user experience, while ensuring your product's relevance to the market, to help you achieve optimum performance.
YOUR TEAM— OF EXPERTS
BeTomorrow has a team of over 20 agile project managers (product managers, product owners and scrum masters). They have worked successfully alongside major companies in a wide range of sectors, demonstrating their competence in a number of major projects that have resulted in notable successes.
GILLES MANTEL
Product Manager
The diversity of our projects means that I can call on a wide range of skills, from tactical development planning to strategic product thinking. The co-construction of solutions with our customers and the BeTomorrow teams is essential to the success of our projects.
OUR TOOLS— OF THE MOMENT
To respect integration needs and encourage adoption, we select our tools according to customer contexts. Here are the ones we currently recommend and use in the majority of our teams, and the benefits we derive from them.
- Professionnal Scrum Product Owner
- Professional Scrum Master
- Google Analytics Certification
- Product Analytics - Mixpanel
- Insight Expert Certification - Mixpanel
- Partner certification - Mixpanel
- Amplitude certified insights expert
- Analytics Expert - Segment
- Scrum Foundation Certificate
THEY HAVE— TRUSTED US
Innovation Project Manager
Suez
Director of Information Systems
Véhiposte - La Poste Group
President
Movivolt
Co-founder, CEO and CTO
I-Percut