Sommaire
Welcome to the latest issue of Shortcut!
A redesigned format to get the most out of our content: webinars, practical workshops, downloadable e-books, blog articles...
Practical resources dedicated to innovation and at the heart of your business and sector issues.
Happy reading!
Reinventing Mobility - What are the digital challenges for our cities?—
In an ever-changing world, new forms of mobility are one of the key drivers of the urban revolution. At the heart of this dynamic, digital technology plays a central role, offering innovations that are redefining not only the way we get around, but also the way public services design and deploy their product strategies.
The smart cities of tomorrow cannot do without digital tools to meet the growing needs of their citizens. Technological innovation is paving the way for more efficient, sustainable and inclusive mobility solutions. Whether through mobile applications, flow management platforms or data sharing systems, these advances are helping to improve the user experience, making travel smoother, safer and more personalised.
Digital technology for a totally new user experience
It is in this context that BeTomorrow, in collaboration with Bordeaux Métropole, has developed an innovative mobility application.
This project is a concrete example of how a well thought-out digital strategy can transform the user experience while responding to the complex challenges facing metropolitan areas.
It's not just a question of technology, but of reinventing mobility by integrating digital tools to serve the common good.
Made in BeTomorrow — Keolis Bordeaux Métropole Mobilités
A new era of mobility for Bordeaux Metropole.
Mobility , Mobile, Branding, Marketing
A new MaaS (Mobility as a Service) mobile application for a personalised mobility experience accessible to all network users.
A large-scale project with multiple challenges, the result of collaboration between Bordeaux Métropole, Keolis Bordeaux and BeTomorrow.
As part of the TBM operating contract with Bordeaux Métropole, Keolis Bordeaux Métropole Mobilités was looking for a tech and innovation expert for its new MaaS mobile application. The aim was to offer a personalised mobility experience accessible to all network users.
Following the call for tenders, BeTomorrow was selected to play this central role, as the application's global integrator, coordinating more than a dozen mobility service providers.
E-books — Our practical tools for successful projects
We deliver pragmatic advice to optimise your digital strategy and performance.
Whether you want to master UX best practice, include gamification in your projects, or navigate the complexities of data strategies and artificial intelligence, our collection of e-books offers practical, actionable insights.
Each guide is designed to meet your operational challenges and provide you with concrete tools to accelerate your digital transformation, using our approach by sector (banking and insurance, healthcare, etc.) and by expertise (product management, agility, data, AI, technologies, etc.).
Workshops — & Webinars
Metapolis x BeTomorrow
Friday 04 October 09:00
Within public institutions, each department has high-performance tools dedicated to its business. However, this presentation in silos sometimes overlooks the end user. How can cross-functional strategies (planning, mobility, ecological transition, etc.) be coordinated using digital technology and innovation to meet the first commitment of local authorities, namely to provide a sovereign public service?
In this webinar, in collaboration with Metapolis (a consultancy and services company dedicated to the digital transformation of public-sector players), we will be looking at the issues involved in managing the strategic performance of digital technology for local authorities: how to combine strategy and effective execution in your digital projects, and how the product approach can influence the transformation of organisations.
Agenda
- Proof by example: Product Led Transformation
- The product: a vector for performance and value
Workshop unFIX & I.A
Thursday 03 October 11:30
Dive into "The Future of Work in the Age of AI" and discover how to navigate and thrive in an ever-changing world shaped by artificial intelligence and technological disruption.
In this unique unFIX workshop from the Scaling Out in the Age of AI series, Jurgen Appelo, founder of Management 3.0, entrepreneur, writer and speaker, will be our guide as we explore the next step beyond Agile and Lean methodologies.
What will you learn in this workshop?
To re-orientate processes and tools with a human-centred perspective, focusing on empowered individuals capable of harnessing the potential of artificial intelligence.
Workshop highlights:
Developing skills to balance specialisation and interdisciplinary knowledge, fostering innovation in an AI-dominated environment.
Learn time management strategies to improve creativity and productivity.
Improve your decision-making skills by integrating AI-based techniques.
This workshop (full English) is aimed at all those involved in change and transformation, innovation champions, human resources and organisational development professionals and team leaders in technology fields.
The number of seats is limited!
Location
Latest insights— Blog
Technology, organisation, innovation tools... Our latest articles to help you understand the trends, thought up and written by our passionate teams of experts.
Live Tomorrow — Latest events
Our teams are committed to exploring trends and new ideas. They regularly organise meetings with product and design experts and actively participate in major events dedicated to innovation.
Mobility
Mobilités Innov'
A key event in the mobility sector organised by the Innovation Agency, bringing together local authorities, operators and entrepreneurs. During the round tables, our teams shared our innovative solutions with key players in the sector, in particular through our collaboration with Keolis Bordeaux Métropole Mobilités on their new MaaS application, which offers a personalised mobility experience for users of Bordeaux Métropole.
Meet-up
French Produit
BeTomorrow's teams are actively involved in the Product Manager community, and met up with their peers who are experts in the product approach at the latest French Produit meet-up on 19 September.
Web Design, Web Development, User Experience... inspiring exchanges and feedback to learn from each other and take product innovation one step further.
Friends of Figma
Design Night #1
On 12 September, BeTomorrow designers and developers took part in the first Design Night organised by Friends of Figma, in collaboration with Le Wagon.
It was an immersive evening dedicated to exploring the role of data in design, so that we can be ever more innovative in our approach to products!